Den Odell

Engineering + Empathy

I’m a web developer and author who believes great software is built at the intersection of engineering and empathy. Technical excellence matters, but only in service of how things feel to the people using them. I write about it here, and in three books. That’s the thread running through 25 years of building for hundreds of millions of people.

Trusted by teams at Canva, Nike, Volvo Cars, AKQA, and more.

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Fast by Default

The practical performance engineering guide to building fast web, native, and backend software from the outset.

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Design Systems Should Be Fast by Default

27 October 2026 · 18 min

If a design system’s components are slow to interact with, so are any apps built with it. I timed large dropdowns and checkbox lists in some popular design systems, worked out how to make the slow ones faster, and wrote tests that fail when they’re too slow.

Also in the Journal

  • Your SPA Is Leaking Memory. Soak Test It

    29 July 2026 · 8 min

    Some teams force-reload their single-page web apps (SPAs) every few hours just to clear the memory the app leaked. A frontend soak test finds the leak instead.

  • The Great Agent Skills Land Grab

    10 June 2026 · 8 min

    Thousands of AI agent skills have flooded GitHub recently, most of them teaching models what they already know. The land grab is on.

  • Browsers Treat Big Sites Differently

    14 May 2026 · 7 min

    Safari and Firefox change how big sites render based on the domain. TikTok, Netflix, Instagram… even SeatGuru. Chrome doesn’t. Why is that?

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Monthly notes on engineering, writing, and the craft of building software. No fluff.